Tuesday, November 28, 2017

A-League invites ridicule with Star Wars round promotion

Football | The Guardian
A-League invites ridicule with Star Wars round promotion

Fans mock commercial tie-up that chief executive David Gallop hails as way to ‘expand the football family’

In the midst of a governance crisis, Football Federation Australia has announced it has teamed up with Walt Disney for a Star Wars round, to kick off on 8 December. The round is timed to lead into the release of Star Wars: the Last Jedi in cinemas in Australia on 14 December.

According to the FFA, the round will include “character appearances, big screen content, themed activities and giveaways”. The unlikely bedfellows have also worked together to produce a co-branded video which draws on themes of light and dark, good and evil by interspersing footage from this football season with the new film.

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